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TSB bank plc appoints new marketing director from Aviva UK
TSB Bank plc is pleased to announce the appointment of Pete Markey as Marketing Director. Based in London, he is responsible for developing and driving forward TSB’s marketing and brand strategy. Pete will lead a team of over 40 Partners in London and Bristol, and reports to Nigel Gilbert, Chief Marketing Officer. Pete takes over from Andrew Gillespie, who previously held the role on an interim basis.
Pete joins TSB from Aviva UK where he was Brand Communications and Marketing Director responsible for managing Aviva's multi-million pound brand. Prior to this, he worked at the Post Office for two years as the Chief Marketing Officer looking after its full range of products and services, such as mails, telecoms, mobile, financial services and insurance. Other senior roles in Pete’s extensive career include Chief Marketing Officer at RSA Group, Marketing Director at MORE TH>N and Head of Marketing Operations at Centrica.
Commenting on the appointment, Nigel Gilbert, Chief Marketing Officer at TSB says, “It’s nearly four years since we launched TSB as Britain’s challenger bank, and in that time, we’ve become the most recommended high street bank in Britain, we’re growing, and more people than ever are considering TSB as a bank worth switching to. As we continue to drive this momentum, I am really thrilled to bring Pete on board. With all of his rich experience, Pete will play a major role in the next phase of our marketing and brand strategy.”
On his new position, Pete Markey says: “It is a really exciting time to join TSB as it continues to challenge the UK banking sector and I can’t wait to get stuck in! I’ve been impressed with how the Bank has established its personality within the sector, and in my new role, I’m looking forward to helping evolve the brand as TSB grows."
Notes to editors
TSB was built to bring more competition to UK banking and ultimately make banking better for all UK consumers. TSB only serves local customers and local businesses, to help fuel local economies, because communities thriving across Britain is a good thing for all of us.
We have a simple, straightforward and transparent banking model and make clear on our website how we operate and make money. We offer the products and services people tell us they want, with none of the funny stuff people normally associate with traditional banks.
Our five million customers appear to notice: TSB is Britain’s most recommended high street bank and was recently identified as one of the top 10 big companies to work for.
For further information about TSB Bank plc, please visit our website www.tsb.co.uk.
